BizSugar.com › Online Marketing › Case Study: How publishing content improves traffic, attracts PR and boosts SEO!

Publishing content can do wonders for your business.

A simple, regular outlet, such as the Ycombinator's Hackernews site used by Freshdesk.com- which already has an established audience- worked sufficiently well.

Motivated by this, the people at LightingShoes conducted a similar experiment and Melissa, one of the owners and a chief marketer of LightingShoes shares her experience.