BizSugar.com › Online Marketing › Changing the Online Advertising Business Model

On many levels, the fail of online advertising is paralleling the fail of traditional television advertising. Thanks to DVRs, viewers are able to zap through commercials with ease. There are even devices being specifically marketed that will "hop" over commercials. Naturally, this has the broadcast networks in an uproar. How can they justify ad rates if no one is watching the ads? The same thing is happening online.