BizSugar.com › Online Marketing › Characteristics of a Link Worth Pursuing

Despite all of the questions and concerns swirling around SEO land regarding link building, it’s still an important component of an SEO campaign. What has changed (and given everyone in the industry a reason to reevaluate their strategies) is that the search engines have become much more picky about what kinds of links actually pass any kind of SEO value on to your site.