BizSugar.com › Online Marketing › Chatbots - Just a Fad or Here to Stay?

If you've been reading the latest reports about chatbots, you may be wondering if they're a fad or something serious. At first glance, these automated messaging bots sound like one of those tech tricks that's very showy but doesn't lead to much ROI in the long run. So let's take a look at the evidence, and see how the data stacks up so you can make an informed decision if a conversational interface is the right route to take with your business.