BizSugar.com › Online Marketing › Checklist for measuring your Content Marketing efforts

Different marketers are likely to have different ideas to measure the success of a content marketing strategy, but it really boils down to the four essential metrics – measuring consumption, measuring social sharing, measuring lead generation and measuring sales.

• Consumption metrics – Easiest to measure. Most basic and straightforward and tells you how many people consumed your content. This is usually measured in terms of downloads, page views and views. Google Analytics and tools for social media metrics will help you measure consumption.