BizSugar.com › Online Marketing › Choose Keywords That Work with Your Buying Cycle

No two companies have the exact same buying cycle. An enterprise software company might have a buying cycle of 9+ months, while they average buying cycle for a site that sells dog food might only be 4 days. It’s usually dependent on the complexity of your product and the cost of your product (coupled with a consumer’s willingness to buy.) Typically, the more expensive a product/service is the longer the buying cycle because it represents a greater financial investment on the part of your audience.