BizSugar.com › Online Marketing › Clients Need To Be Involved in Link Building

Link building is the ongoing component of an SEO campaign. Once a site has been optimized, it needs to generate search engine trust. It’s the inbound links that point to a site that convey this trust to the search engines. If quality sites are linking over to your site, the search engines view your site as a quality site by association. Link building has become more complex in recent years. It’s much more challenging than simply finding a site that accepts links and filling out a submission form.