BizSugar.com › Online Marketing › Clients Need to Have Realistic SEO Expectations

Search engine optimization is unlike other forms of marketing in that it needs to be viewed as a long term process and commitment. Results aren’t going to magically appear overnight. Some SEO clients claim to understand that in the beginning, but as the months go on and there has been only small improvement, or even no obvious improvement, they get agitated and turn around and blame the agency. To all current and potential SEO clients, let this serve as a warning. You need to have realistic SEO expectations from the start.