BizSugar.com › Online Marketing › Climbing the success ladder: Steps to build your online fashion brand

The online fashion industry seems to be growing rapidly through thick and thin, particularly at the luxury end. In the past 5 years, a lot of money has been invested into small start-ups, which later have evolved into multi-national brands. Just as some companies are making history in online fashion, there are many of them struggling to survive the toughest of competitions. It is not that they are any less than others are but because they haven’t been able to adapt trends in technology and consumer needs.

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