BizSugar.com › Online Marketing › Combine SEO & Public Relations For Maximum Search Marketing Impact - WebMaster-Success.com

Over the past decade and a half there has been a constant tug-of-war between SEO’s and the search engines. The owners of websites want their content, products and services to appear high up in the search results pages. The search engines on the other hand, alongside creating PPC revenues, want to provide their users with the most relevant results. As a result of these opposing goals the search engines algorithms have steadily evolved to make it more difficult for those out there who are trying to cheat the system in some way or form.