BizSugar.com › Online Marketing › Competing with Google for Ad Space

In my opinion, PPC still has its place in the grand scheme of things when it comes to online marketing. Personally, I’ve found that PPC campaigns are great for branded keywords because it helps minimize the risks and costs that many site owners deal with. Not so long ago, SEO keywords would only cost $1 a click. That was a completely reasonable cost and I happily paid it, especially to help get Brick Marketing some national exposure. However, those same keywords are now costing me $12-$15 per click! Suddenly PPC is not as cost effective as it used to be. And what’s more, the average searcher is getting much smarter.