BizSugar.com › Online Marketing › Conducting a Backlink Audit: Where Do I Start?

Obtaining backlinks from authoritative, relevant sources can prove essential in boosting the search ranking of a website. But did you know that low-quality backlinks can have the opposite effect by lowering a website’s search ranking – or worse, having the website removed from Google’s index altogether? To avoid this problem, webmasters should take a proactive approach by conducting regular backlink audits.