BizSugar.com › Online Marketing › Connected TV Provides Opportunities for Location-Based Marketing

While connected TVs aren’t in every living room yet, the rise of ‘second screen’ applications and platforms means that watching TV is certainly a lot more interactive than it used to be. In fact, a recent Nielson study showed that 88 percent of tablet owners and 86 percent of smartphone users in the U.S. use their devices while watching TV at least once a month.