Many B2B companies use their long-form content, such as white papers and on-demand webinars, as a form of lead generation. Readers simply give their email address in exchange for access to this gated content and they get great (hopefully!) information and the B2B website gets a new email address to add to their lead generation efforts. It seems like a fairly straightforward process and a pretty good deal for both parties, right?
Consider Unlocking Your Gated B2B Content
Posted by nickstamoulis under Online MarketingFrom http://www.brickmarketing.com 4060 days ago
Made Hot by: PMVirtual on August 16, 2013 5:39 am
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