BizSugar.com › Online Marketing › Consumer Identity: Asset and Liability #infographic

When customers provide your business with their personal information, they're entrusting you with a valuable resource. Consumer identity data helps you provide personalized experiences that can create long-term high-value relationships. It's a tremendously important asses. Given the rise in data breaches, it is also incumbent upon you to protect their data. Find out the risks, where they come from.