BizSugar.com › Online Marketing › Content Audit for websites

The content used on your website or for your content marketing program must be of the correct length, up-to-date, and relevant. To enable high web rankings and to make content shareable, you must ensure that web pages have the just the right amount of text, downloaded materials on the website are current and up to date, and that all web pages are interesting and accessible to your audience. Marketing collateral must help amplify your messages, not bury them.