BizSugar.com › Online Marketing › Content Marketing – Using Content to Win Business and Build Trust – Part Three

For part three in this series, we will look at your content channels…

You know what content you’re going to create
You’ve established your buyer personas
Now you need to determine where to post it
If your content sits on a website and no one reads it, does it do you any good? Of course not! You can’t expect to post content on your website or blog and get tons of traffic out of nowhere. You need to promote and share this content.

Your content marketing channels are your outposts, with your blog or website being your homebase. Or you can think of content marketing like a wagon wheel.