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What is content marketing?

“Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” – Wikipedia

According to Google’s Eric Schmidt “, every 2 days we create as much information as we did up to 2003”. In other words, every 2 days we create as much content as was created up to 2003. That’s a lot of content. And it keeps coming.

With social media, mobile and an all-but-universal access to the web, accessing content is easier than ever before. And with so many tools available now, creating content is easier as well.

While this is revolutionary, it poses a bit of a problem for marketers: cutting through the noise. How can your content make an impact? Where will all of this content come from? And how does it help you reach your goals?