BizSugar.com › Online Marketing › Content Marketing Creates Great Links

Traditional link building, things like blog commenting, online PR, creating business profiles and so forth, are all critical elements to any well-rounded SEO campaign. The search engines like to see a diverse approach to link building, so the more link sources in your link portfolio the better. You want your link building to appear as natural as possible so as to not raise any red flags, especially since the Penguin update came down hard on web spam tactics like the over use of exact match anchor text. However, SEO is constantly evolving and traditional link building alone, while still important, might not always be enough to catapult your website to long-term online success. A strong content marketing campaign is what is going to propel your SEO campaign forward and keep the momentum going strong.