Content Marketing In 2014: 5 Things You Need To Know To Succeed

Posted by nicolebeckett under Online Marketing
From http://www.business2community.com 4007 days ago
Made Hot by: LimeWood on December 6, 2013 10:04 pm

"Content marketing" became a buzzterm in 2013, and it's going to be a vital part of your business's success in 2014. So, what do you need to know to create a content strategy that really works?

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Comments

Written by lyceum
4002 days ago

Nicole: Thanks for the link to the good quality post! :) I will send you an email so we could set up a podcast conversation.

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Written by tiroberts
4005 days ago

Fantastic article, Nicole.

Effective content promotion is def going to be a big thing in 2014, and we need to make sure we do it right.

The two points you mentioned "focusing on promotion" and "making it easy for your readers" are two big ones.

You wouldn't believe how many blogs I've come across that don't have effective means of sharing their content. For instance, when I try to retweet an article and the author hasn't set up the plugin properly to automatically have their twitter handle placed in the tweet.

Sometimes, I'll actually go and hunt for their twitter account so I can give them credit for the post, but I don't always want or have the time to do that.

Thanks for sharing your insights with us. I'll be sure to share it with my social circle. :)

Ti

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Written by nicolebeckett
4002 days ago

Thanks, Ti! :)

You're so right about the sharing! Blog owners either don't know how to promote, or they don't know how to enable their readers to promote. They're lucky you search for them, because most people are way too impatient to do that! :) If you don't make it easy, most people aren't going to bother.

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Written by lyceum
4005 days ago

Nicole: Thanks for your reply! So, what is quality content? I would love to have conversation with you on my podcast show, sharing your experiences from the mainstream media and how social media is here to stay, mixing things up! ;)

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Written by nicolebeckett
4002 days ago

I actually wrote an article recently that answers that exact question! The link goes into way more detail than I could fit in this reply :) (http://www.business2community.com/content-marketing/exactly-good-content-0643797#!pjOQe)

I would love to come on your podcast show! Just shoot me an email (nicole(at)premiercontentsource.com), and we'll set something up!

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Written by lyceum
4005 days ago

Nicole: Thanks for mentioning BizSugar as a place for promoting your content! What do you say is the biggest change from content marketing in 2012, this year and the forecast for next year?

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Written by nicolebeckett
4005 days ago

You're welcome! I love this site! :)

I think the biggest change is the competition. Over the past year, it seems like *everyone* started talking about content marketing. Even though web readers have always *wanted* quality content, site owners didn't always oblige. (In fact, far too many tried to cut corners and "skate" with bad content.)

Going into 2014, though, anyone who's been paying attention knows that a good content marketing strategy is vital. So, there's going to be more competition for the Likes, re-Tweets, site visits, etc. More people are going to publishing quality content, so business owners are really going to have to be on their toes to stand out.

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