"Content marketing" became a buzzterm in 2013, and it's going to be a vital part of your business's success in 2014. So, what do you need to know to create a content strategy that really works?
Content Marketing In 2014: 5 Things You Need To Know To Succeed
Posted by nicolebeckett under Online MarketingFrom http://www.business2community.com 3985 days ago
Made Hot by: LimeWood on December 6, 2013 10:04 pm
Who Voted for this Story
Subscribe
Comments
3980 days ago
3983 days ago
Effective content promotion is def going to be a big thing in 2014, and we need to make sure we do it right.
The two points you mentioned "focusing on promotion" and "making it easy for your readers" are two big ones.
You wouldn't believe how many blogs I've come across that don't have effective means of sharing their content. For instance, when I try to retweet an article and the author hasn't set up the plugin properly to automatically have their twitter handle placed in the tweet.
Sometimes, I'll actually go and hunt for their twitter account so I can give them credit for the post, but I don't always want or have the time to do that.
Thanks for sharing your insights with us. I'll be sure to share it with my social circle. :)
Ti
3981 days ago
You're so right about the sharing! Blog owners either don't know how to promote, or they don't know how to enable their readers to promote. They're lucky you search for them, because most people are way too impatient to do that! :) If you don't make it easy, most people aren't going to bother.
3983 days ago
3981 days ago
I would love to come on your podcast show! Just shoot me an email (nicole(at)premiercontentsource.com), and we'll set something up!
3983 days ago
3983 days ago
I think the biggest change is the competition. Over the past year, it seems like *everyone* started talking about content marketing. Even though web readers have always *wanted* quality content, site owners didn't always oblige. (In fact, far too many tried to cut corners and "skate" with bad content.)
Going into 2014, though, anyone who's been paying attention knows that a good content marketing strategy is vital. So, there's going to be more competition for the Likes, re-Tweets, site visits, etc. More people are going to publishing quality content, so business owners are really going to have to be on their toes to stand out.
3985 days ago
3985 days ago