BizSugar.com › Online Marketing › Content marketing is powering social selling

The creation and use of content marketing is key to getting social selling activities right. In fact content marketing is now powering most selling and sales activity as it is the smoothest route to build up a relationship with prospects or buyers. It also gently reinforces a brand without over ally interrupting people with sales messages. In today’s digital aware environment, brochure selling is a big turn-off and no longer cuts it with buyers.