BizSugar.com › Online Marketing › Content Marketing: The Hard Working Listicle

An article in list form or a simple list extensively annotated, the listicle is at once popular, traffic-driving, and an easy-to-comprehend form of journalism and content marketing. It is the blue-collar approach to engaging customers and generating content, and is slowly winning over at least some of the literary and journalistic elite.

There is something fundamental about communicating via a list. It is core to how humans like to interact with information, and lists can be especially helpful for organizing and understanding complex ideas — thus, the listicle’s success in content marketing.