BizSugar.com › Online Marketing › Content Marketing: The Oldest Trick in the Book

By now, we’ve all heard about the wonders of content marketing. How content is revolutionizing the world of digital marketing. Why you – dear marketers – must jump on board the content marketing wagon, for fear of being left behind, at best, or losing all your customers to your competitors, at worst.

And I agree with all of the above. What I don’t agree with, however, is the idea that content marketing, as a strategy for selling, is anything new. On the contrary, I believe content marketing has been around since man first put pen to paper, or charcoal bits to a cave wall.

Go ahead and Google some of those classic (albeit painfully politically incorrect) advertising images of yesteryear. No, really. Go Google them, right now, and have a look.