Content Repurposing – A Strategic Guide to Success! | Small business news; tips; networking

Posted by johnwho under Online Marketing
From http://cjgdigitalmarketing.com 2946 days ago
Made Hot by: Copysugar on November 1, 2016 6:38 pm

As an effective way to maximize the mileage of your best content, content repurposing is such a unique way to keep your blog fresh and updated every now and then especially in times when you are running out of new ideas and concepts.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by lyceum
2927 days ago

John: Thanks for your input! Talk to you soon again! ;)

- 0 +

Written by lyceum
2941 days ago

What is the difference between reharshing and repurposing? ;)

- 0 +

Written by johnwho
2929 days ago

Sorry for the late reply. The 1st post explained it clearly: http://cjgdigitalmarketing.com/content-repurposing-in-a-nutshell-infographic/

According to an article by Hubspot, “when you revamp a piece of content, you’re continuing to use it for the same purpose it was originally intended, but updating it so it remains relevant and attractive to that audience”. This can be updating the information in your old how-to blog posts, or taking that old eBook and changing its overall design to make it more visually engaging.

Repurposing a piece of content, on the other hand, involves changing the format of the content, and/or changing the target audience for the content. This approach is effective when you want to attract or convert more people in a different segment. An example of changing the format is converting a how-to article into a video tutorial or infographic.

- 0 +