Content Strategy: A Guide to an Effective Roadmap for 2016

Posted by theKimmy under Online Marketing
From http://www.imadigitalmarketer.com 3264 days ago

Both brands and content marketers must recognize that connecting content efforts to ROI is essential to success.

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Comments

Written by HeatherStone
3264 days ago

Hi Kim,

Gaining insights from your entire company is so critically important to content marketing and always has been. What's more, if you do content marketing for a client it is impossible to do it effectively without learning more about his/her business. When creating content, put on your reporter hat and go learn something new about your company's or client's business. These insights are likely to be the ones to make the greatest impact with readers.

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Written by theKimmy
3261 days ago

Hi Heather,

Thank you for the helpful feedback! :) I agree with you. I remember when my supervisor also told me to construct content the journalist way. I also believe that what people seek in a content nowadays is the personal touch, I can see some businesses do the other way around (blatant advertising) and it have irked people off.

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