BizSugar.com › Online Marketing › Cost of New Affiliate Recruitment vs Cost of Retaining an Affiliate

The cost of recruiting a new affiliate will vary depending on 3 factors: (i) the niche in which the merchant is operating (its popularity, saturation, etc), (ii) the attractiveness of the affiliate program (its competitiveness and prospect), and (iii) the type of the affiliate (e.g. many coupon affiliates will join themselves, whereas truly powerful/influencing content producers will take additional time and effort to recruit)...