BizSugar.com › Online Marketing › Creating Audience Trust By Expanding Your Content Core

The safest assumption that you can make is to assume that they won’t care. I know, it can be hard to hear, but it is the real truth. If you think about it, there really isn’t a good reason for anyone to care about what you have to say, or what your business does. In business, we usually need the customer a lot more than they need us.

So, how do we get them to pay attention to what we have to say?