This is part 1 of a new series of posts I'm putting together on how to create your own eBook from scratch. In this first installment I talk about finding a target audience for your eBook, brainstorming for topic ideas and finding content for your eBook... Check it out.
Creating Your Own eBook: How To Guide: Part 1
Posted by VanMarcianoMedia under Online MarketingFrom http://www.onlineincomejournal.net 4057 days ago
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4057 days ago
Val
4056 days ago
4057 days ago
Thanks for the detailed post. I guess my question would be, if you have a blog, should your e-book definitely be on the same topic? Or is a complimentary topic a better choice. Say, maybe your blog is on , well...blogging :) and you do a book on using social media to drive traffic to your blog. Should you think of an e-book as just an extension of the themes discussed in your blog, or is that the wrong way to go about it? Would love if you could leave a detailed response in the comment section of the BizSugar community for the benefit of all our users.
4057 days ago
Naturally it would be a good idea to consider creating an ebook on the same topic as your blog, if your blog discusses things related to 'blogging' I'm sure you'll agree it will have many topics related to it, social media would be one of them, so I think choosing one of those topics would be perfectly OK, even if it's an extension of it.
I also believe that it's better to choose a small area of a specific topic that you can really work on rather than try and create something that tries to solve too many problems.
So for example instead of writing an ebook 'using social media to drive traffic to your blog' and looking at social media as a whole, you could write something like, 'how to optimize your Facebook ads to drive targeted traffic to your blog's lead capture page'. it's more specific.
What ever anyone decides to do with creating an ebook, here's the most important bit.
It really doesn't matter whether you choose to create an ebook primarily on the same topic as your blog, or an extension of the subjects discussed, (as long as it's not completely unrelated and off topic), just as long as your audience can relate to it, and you believe it will provide them with immense value, in other words it's something that will help them solve a problem or a small number of problems, and reinforce their trust in you evermore. In short, the example you used in your comment is perfectly OK.
Hope this helps answers some questions.