Having surveyed over 8,500 consumers on questions related to online coupon use, Deals.com together with MyType have released a very interesting study profiling the demographics and psycho-graphics of both coupon "lovers" and coupon "avoiders." One of the more surprising findings was that six-figure earners are actually twice as likely to actively seek and use online coupons than consumers with a lower income.
Read more (including the actual profiles of coupon "lovers" and "avoiders") in my post...
Deals.com and MyType Profile Coupon Lovers & Avoiders [STUDY]
Posted by prussakov under Online MarketingFrom http://www.amnavigator.com 5103 days ago
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5102 days ago
The second I saw the article I knew there would be the "psycho-social" reasons why certain people don't use coupons. There has always been a negative connotation associated with coupons. Some people are too proud to use them I guess.
5103 days ago
I'm curious how they arrived at their statistics for who was insecure, too - was that on a questionnaire they filled out themselves, or were they diagnosed by someone qualified to do so?
businessavante
5103 days ago