BizSugar.com › Online Marketing › Delete Your Email Jargon: Tips for Subscriber-Friendly Messages

“Whitelist us for better deliverability.” “Choose a delivery format.” “Update your subscriber preferences to opt out of future mailings.”

You understand what all these phrases mean, but are they clear to your subscribers? Chances are your subscribers aren’t in the email marketing biz. Editing out the jargon and replacing it with wording they can understand will help them relate to you and your emails better.

Here are some ways to translate your campaign out of Marketerese and into subscriber-friendly language.