BizSugar.com › Online Marketing › Demand Generation and SEO

How do you effectively optimize your website for SEO when no one is searching for the keywords that best reflect your content? Companies that have carved out an entirely new niche for their brand may find themselves facing such a situation. While there may be “ok” keywords that kind of describe your products and services, they may not be 100% accurate; good onsite SEO relies on choosing keywords that accurately reflect the content of the page. So what is a niche brand to do? You invest in a demand generation SEO campaign to build awareness around your keywords!