BizSugar.com › Online Marketing › Discover the secret sauce for successful email newsletters

Personalisation is the secret sauce of successful email marketing programmes. Its all about using the information in your email database to give your subscribers what they really want!

Your subscribers all have a unique set of interests, experience and needs from your business – so don’t do them the disservice of lumping them all in together. Treat them like royalty – show them you care by taking the time to set up your list and email campaigns to cater to them as individuals as much as possible. By providing them with relevant content everyone wins! You get better engagement (and more sales!) and your customers get content they love!