BizSugar.com › Online Marketing › Do I Have To Rank First On Google, Or Does It Even Matter Anymore?

What position do you want your business to appear in search engine results pages (SERPS)? Number one? All of them? Alright calm down, you megalomaniac.

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But then, if you don’t rank first on the SERP of Google… wait… if you don’t appear in the first three or four results, then you might as well be on page two, three, or 100.

Last year’s study from Advanced Web Ranking confirmed as much… Pages two and three of Google pick up just 5.59% of click-throughs, whereas the number one spot hoovers up 31.24%.