BizSugar.com › Online Marketing › Do You Know What Makes Your Customers ALMOST Buy?

It’s interesting to think about what makes your customers bail on you at the last minute. They’ve come 90% of the way by putting items in the shopping cart or filling out the majority of a contact form. But before they commit they’ve gotten cold feet and jumped ship.

One theory points to the unscrupulous troll of fear. There is the fear of wasting money, fear of mockery, and the fear of looking stupid.