If you've been following white paper postings across the Social Media landscape, eventually you'll run into a hyperlink that leads you to someone's Facebook page where they're promoting a white paper.

Does this make sense given all the other steps a reader has to go through before they can download your white paper?

Read this blog post to find out my two cents worth.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!