BizSugar.com › Online Marketing › Does the From Field Matter When Emailing Affiliates?

While I firmly believe that de-personalization of affiliate program management — which starts with “Dear Valued Partner” type of addresses that open emails to affiliates, and ends with “Your Affiliate Team” type signatures at the end of them — negatively affects manager-affiliate relationship, I don’t know what to say about that “From” field. There is an opinion that in traditional email marketing personalization of “From” fields “with a person’s name” is recommended “only if that person is well known and closely associated with the type of message you’re sending”. But since in the affiliate program management context we’re not only trying to communicate something, but also build a relationship, using your real name in that “From” field is a sensible extension of this effort.