BizSugar.com › Online Marketing › Does Your Blog Have Any Personality?

Business blogging is great for many reasons. It helps to establish your company as a thought leader in your industry, gain trust among target audience members, generate traffic to your website, and build natural inbound links to your content. What sets business blogging apart from other content marketing initiatives is that a blog is more informal than, for example, a whitepaper. It’s OK to show some personality, in fact, it’s recommended to do so. People want to connect with and learn from other people, not a nameless company logo. Here are a few ways to inject some personality into your blog: