BizSugar.com › Online Marketing › Don’t Disregard NoFollow Links

Inbound links pointing to your site can be “dofollow” or “nofollow”. Dofollow links are regular links that the search engines crawl and use to establish website relevancy and power. They pass on trust from one website to another. Nofollow links have an additional attribute and look like this: a href=”http://www.link.com” rel=”nofollow”. Nofollow links were introduced to discourage website owners from including links in content purely for an SEO boost since the attribute tells the search engine spiders not to follow it, or consider it for ranking.