BizSugar.com › Online Marketing › Don’t Forget to Include Keyword Variations

The beauty of the English language is that the same words can have multiple meanings depending on user-intent. For SEO, this means that not everyone searches for the same thing in the same way. For instance, someone might be looking to buy a scooter which means they could user any of the following keyword variations to conduct their search—“scooter,”* “Vespa,” “motor scooters” or “gas powered scooters” and so forth. If your site is relying too heavily on one of those keywords that means you’re missing out on potential traffic and customers! You’re effectively limiting who can find your site and what search queries you will rank for.