BizSugar.com › Online Marketing › Don’t Ignore Your Social Media Responsibilities

Initially, businesses were hesitant to get involved with social media. It seemed like it just may be a fad (clearly not the case) and it was scary because it involved putting a lot of information “out there” and allowed customers/clients/prospects to have some say in how the brand was perceived. However, over time, it became clear that the businesses that took advantage of social media and knew how to use it were seeing significant advantages. Not only does social media involvement promote brand loyalty and increase brand awareness, it can also have an impact on your search presence since social signals are now included as a part of the ranking algorithm.