BizSugar.com › Online Marketing › Don’t Judge Your SEO in a Silo

It’s important to remember that SEO is not the only thing driving traffic to your website. In fact, it’s best to go about your SEO like the search engines don’t exist. That way, you’ll focus on creating content that is written for your real audience and you’ll build your brand across a variety of platforms and traffic sources. The more diverse your online marketing campaign is the stronger an online presence you’ll be able to build and protect your site from any SEO updates and SERP shakeups.