BizSugar.com › Online Marketing › Don’t Kill a Site Because of a Failed SEO Program

A few weeks ago I was working on an SEO audit analysis for a client that thought they were impacted by Penguin. For the record, the first step in identifying a Google penalty is to make sure you actually have one! I can’ tell you how many site owners I’ve talked to that thought they had a penalty when in reality they were just overreacting. In order to determine if this site had a Penguin penalty I started digging through their Google Analytics. If the site was really hit by Penguin there should have been a pretty major drop in traffic around the same time the update went live.