BizSugar.com › Online Marketing › Don’t Let PageRank Control Your Link Building

Every time a client asks me about how they can improve their PageRank, I have to cringe a little. Time and time again I have explained that PageRank is only one of 200 ranking signals that Google uses to determine where a site falls in the SERP. While PageRank used to be the Grand Poobah measurement of SEO success (and a major differentiating factor for Google), I don’t believe it’s as important today as it was back when Google was founded. So when a client tells me they only want me to focus on getting links from sites with a PageRank 7 or higher, I have to tell them that zeroing in on PageRank is limiting the long term potential of their link building campaign.