BizSugar.com › Online Marketing › Don’t Let Your Site Go the Way of Yellow Pages

A few months ago I wrote a post for SearchEngineJournal.com called “Why Yellow Pages Will Be Dead in Five Years” after a phone call I had with one of their sales representatives that wanted me to upgrade my account. You can read the full details of our conversation in that post, but the moral of the story is that it wasn’t going to be cheap and the benefits were pretty much nonexistent. It got me thinking about Yellow Pages—how does a company that dominates the offline space for years (decades even) fall so far so fast when it comes to online marketing. The answer is simple—they failed to adopt.