BizSugar.com › Online Marketing › Doorway Pages: Black Hat SEO Tactic to Avoid

According to the Google Webmaster Guidelines, doorway pages “…are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase…doorway pages are written to rank for a particular phrase and then funnel users to a single destination.” A doorway page might even take a searcher away from the page they thought they were being directed to and send them to a different website.