BizSugar.com › Online Marketing › Eliminate Dead-End Leads from Pay Per Click Ads

Who likes paying out money for nothing in return? Any business owner who raises their hand when asked that question should perhaps consider a new career. For those of us who like profits and want more of them, this doesn't work for us at all.

That's why it is important to be aware of the dead-end leads that could be draining your Pay Per Click (PPC) profits.

Dead-end leads present a danger to your ROI. Industry Insights' Joy Gendusa explains how to eliminate them from your PPC ads and maximize profit.