BizSugar.com › Online Marketing › Email marketing: A few seconds to make a good impression

If we had to describe the currency of today’s web, it would be without a doubt, attention. So much so, the discipline of the attention economy has not only become essential for theorists in the industry, but also for advertising experts.

Until not so long ago, ads or any piece of info was not supposed to compete too much in order to grab the individual’s attention. Above all, it was still possible to carry out a qualitative analysis or study it in depth in order to decide the importance of the object.

Today things are a lot different...