BizSugar.com › Online Marketing › Essentials of Visual Content Marketing (infographic)

Did you know 40% of people respond better to visual information than text. It’s no secret that images are easier to digest than writings. Subconsciously, they would rather take a few seconds to look at a picture than spend a longer time to read a wall of text.

This is why visual content is slowly taking over the marketing scene. Since it’s easier for marketers to interact with customers through images, the former have incorporated techniques involving visual content to enhance and solidify their strategies. Especially when social media platforms are concerned, proper implementation of strategies means higher customer interaction, conversion, and retention.