BizSugar.com › Online Marketing › Evaluating Which B2B Keywords Are the Best for Your Site

The B2B buying cycle is oftentimes an incredibly long process involving many influencers and decision makers. Because the buying cycle is so long and there are so many possible entry points the sheer volume of keywords that a potential customer could use to find your website is staggering. It’s simply not possible to target every single B2B keyword and all of their variations out there so what’s a site owner to do?