BizSugar.com › Online Marketing › Everything You Need to Know About Shopify Capital and How to Spend It - Sellbrite

Nearly 30% of small businesses fail because they run out of cash. That’s a heartbreaking statistic for business owners who’ve poured resources into their passion, only to be broken by the almighty dollar.

The problem: raising capital is no easy task. But, if you operate your business on Shopify, there’s now an easier way.

Shopify Capital is the ecommerce platform’s own lending program that’s offered to qualifying customers to help them fund their businesses. But if you plan to accept this cash from Shopify, you’ll also want a strategic plan for spending it so you can generate an ROI—and not just bleed your business dry.